Umair Rehman

photo of Dr Rehman.

Assistant Professor

Office: Middlesex College 365
Tel: 519-661-2111 ext. 86962

Social Media: LinkedIn



Dr. Umair Rehman is an Assistant Professor in the Computer Science department and leads the User Experience and Interactive Technology (UXIT) Lab at Western University. His research focuses on innovating novel methodologies in Human-Computer Interaction (HCI) to enhance our understanding of human performance and behavior in complex sociotechnical contexts. He blends empirical and computational approaches for insights into the human-technology interplay. The UXIT Lab concentrates on four deeply intertwined areas of study:

  1. The study of human behavior within interactive social systems, with a particular focus on social and entertainment computing, primarily centered around video gaming.
  2. The investigation of user experience in complex systems, focusing on automated usability testing, cognitive modeling, and model-based user interface evaluation.
  3. The exploration of human-machine symbiosis designs, emphasizing immersive computing, multimodal interfaces, and wearable technology.
  4. The application of human factors to reevaluate moral and privacy issues in emerging sociotechnical systems, spotlighting algorithmic transparency and fairness.

Research Interests

Entertainment Computing, Games User Research, Cognitive Modeling, Human-computer Interaction, Human Factors


Selected Publications

  1. Rehman, U., & Cao, S. (2016). Augmented-reality-based indoor navigation: A comparative analysis of handheld devices versus google glass. IEEE Transactions on Human-Machine Systems47(1), 140-151.
  2. Rehman, U., & Cao, S. (2020). Comparative evaluation of augmented reality-based assistance for procedural tasks: a simulated control room study. Behaviour & Information Technology39(11), 1225-1245.
  3. Rehman, U., Cao, S., & MacGregor, C. (2019, November). Using an integrated cognitive architecture to model the effect of environmental complexity on drivers’ situation awareness. In Proceedings of the Human Factors and Ergonomics Society Annual Meeting(Vol. 63, No. 1, pp. 812-816). Sage CA: Los Angeles, CA: SAGE Publications.
  4. Rehman, U., Shah, M. U., Abbasi, A. Z., Hlavacs, H., & Iftikhar, R. (2022). Investigating male gamers' behavioral intention to play PUBG: Insights from playful-consumption experiences. Frontiers in Psychology13, 909875.
  5. Abbasi, A. Z., Rehman, U., Afaq, Z., Rafeh, M. A., Hlavacs, H., Mamun, M. A., & Shah, M. U. (2021). Predicting video game addiction through the dimensions of consumer video game engagement: quantitative and cross-sectional study. JMIR serious games9(4), e30310.
  6. Shah, M. U., Rehman, U., Iqbal, F., & Ilahi, H. (2022). Exploring the human factors in moral dilemmas of autonomous vehicles. Personal and Ubiquitous Computing26(5), 1321-1331.

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